Please refer to the general requirements of the Graduate School.

The English Language Proficiency Requirement is as follows:

1. possess a pass grade in English in one of the following examinations: H.K. Advanced Level Examination (AS Level), H.K. Higher Level Examination, CUHK Matriculation Examination, General Certificate of Education A-Level/ AS-Level; or
2. achieve Level 4 or above in the English subject of the Hong Kong Diploma of Secondary Education (HKDSE)  examination; or
3. have a degree from a university in Hong Kong or have taken a degree programme of which the medium of instruction was English; or
4. submit a minimum TOEFL score of 79 of 120 / 4.5 of 6 (internet-based/Home Edition); or a minimum IELTS (Academic) score of 6.5 (Test Centre based/Online).

Applicants are required to submit a 500-word English statement addressing the following:

What is your imagination of the future advertising world? Also, identify one task in your advertising career that you would gladly hand over to AI, and one that you would protect as exclusively human.

Note: We read hundreds of applications. Essays largely written by AI and featuring generic clichés about the future of AI will receive low evaluations. We want to hear your unique voice and authentic perspective. Show us how you think, not how an LLM writes.